Battle in fashion Barcelona and the end of Crocs shoes

If everyone wears as the Burmese monks, there is neither Inditex or Mango or H&M.

Thanks to the blog hawaiibombay.com, I found a very interesting interview of Custo Dalmau, founder of Custo Barcelona, held last October of 2007. As you know Custo just complain Desigual for copying their designs.

In this interview with the newspaper El Pais, Custo states that are in talks with an American group, not to sell Custo but, “only look to divest a minority group with industrial profile.” Explains how they do combat piracy in China, were they manufacture its cloths (in Portugal and Thailand although the prototypes are designed in Barcelona).

Talking about the fashion world, Custo explains that “80% is logistics, distribution and production “. “Even if you have the best product in the world, you must be able to offer it, logistics is the key.

In relation to the fashion industry in Spain Custo declares, “in Spain, with the exception of Amancio Ortega (Inditex), few people are ready. Here I think there are good designers, but if you are unable to bring the product to the consumer’s wardrobe is useless. That portion of the logistics is the great unknown. ”

See also this excellent document, the company’s strategy Barcelona clothes Mango, an international example, it Esade business school has developed a case study of the company Mango, a world famous brand and together with the Galician company Inditex, are An example of successful global companies in the difficult world of fashion.

Finally, last friday, I see the shares of the American manufacturer of shoes CROCS, tumble today on the stock market by 44%. The Crocs are the famous colored plastic shoes that are sold everywhere. After such collapse can be virtually certify the death of Crocs, RIP.