El mercado de video juegos americano en 10 claves.

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Estas son las 10 características básicas que definen como es el enorme e interesante mercado de video juegos en los Estados Unidos según la “Entertainment Software Association”.

Ya explique que este es quizá el sector de mayor crecimiento mundial por lo que no hay que olvidarlo en ningún momento.

Os imaginabais que el principal comprador de juegos tiene una edad media de 40 años, o que ya un 38% de los jugadores son mujeres.

# The average game player is 33 years old and has been playing games for 12 years.
# 38% of all game players are women.
# The average age of the most frequent game buyer is 40 years old.
# Age of game Players: 31% under 18 years old, 44% 18-49 years old, 25% 50+ years old.
# Average Adult woman plays 7.4 hours per week. Average adult male, 7.6 hours per week.
# 44% of frequent game players say they play games online.
# 58% of online game players are male, 42% are female.
# Those gamers 18 years and younger tend to play console games more, and those over 35 tend to play computer games more.
# 32% of heads of households play games on a wireless device such as a cell phone or PDA.
# 35% of American parents say they play computer and video games. 80% of gamer parents play video or computer games with their children.

Este interesante análisis de las empresas del sector lo he obtenido de techfarm.blogspot.com.

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